Sunday, September 21, 2014

Type Font Caps or Upper / Lower? TIP

This was a common sense rule when setting headlines at the print shop:
Don't set all caps when using a script or hand written style font.

Look at the first example.
The second "Hi Flyer" set in upper and lower is easier to read.
You shouldn't have to decipher any name decal set on the side of a rocket.

Here's one I've seen wrong on "Gangsta" cars and even tattoos.
Old English style fonts cannot be set all caps.
The second "Light Loader" name is simply easier to read.

When in doubt, set it both ways and decide of which one you'd rather see on your rocket.

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